Política de privacidad

Last updated: March 1, 2026

NAMÚ BEAUTY operates this store and website, including all related information, content, features, tools, products, and services, to provide you—the customer—with a curated shopping experience (the “Services”). NAMÚ BEAUTY is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed as described in this Privacy Policy.

Personal information we collect or process

When we use the term “personal information,” we mean any information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or be reasonably linked to you. Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information—including inferences drawn from that information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card numbers, debit card numbers, and financial account information; payment card information; financial account details; transaction details; payment method; payment confirmation; and other payment-related information.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction information, including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us, including the information you provide when communicating with us, such as when submitting a customer service request.

  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information, including information about how you interact with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal information.

  • Automatically through the Services, including information from your device when you use our products or services or visit our websites, and through cookies and similar technologies.

  • From our service providers, including when we engage them to enable certain technology or when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Provide, personalize, and improve the Services. We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, fulfilling orders, remembering your preferences and items you’re interested in, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling product reviews, and providing a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.

  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and showing online ads for products or services on the Services or on other websites, including based on items you previously purchased, added to your cart, or other activities on the Services.

  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, or act on potentially fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other information with anyone.

  • Communications with you. We use your personal information to provide customer support, respond to your requests, deliver services efficiently, and maintain our business relationship with you.

  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities; to investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings; and to enforce or investigate violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. These circumstances may include:

  • With Shopify, service providers, and other third parties that provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to tell us not to share your information for personalized advertising and marketing based on your online activity with different merchants and websites. You can exercise your opt-out rights here.

  • When you direct, request, or otherwise consent to disclosure of certain information to third parties—for example, to ship products to you, or through social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or insolvency proceeding; to comply with legal obligations (including responding to subpoenas, search warrants, or similar requests); to enforce the Terms of Service or related policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted on Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. To provide and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own.

To help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data derived from your interactions with our store, other merchants, and Shopify itself. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify itself. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights related to the use of that information for these purposes.

For more information about how Shopify uses your personal information and your rights, you can review Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here (Shopify Privacy Portal link).

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we encourage you to review their privacy, security, and other terms. We are not responsible for the privacy or security of those sites, including the accuracy, completeness, or reliability of information on those sites.

Information you share in public or semi-public areas—including on third-party social media platforms—may be visible to other users of the Services and users of those third-party platforms, without limitation as to its use by us or others. The inclusion of such links does not, by itself, imply endorsement of those platforms or their owners/operators unless expressly stated.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age required by applicable law in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

No security measure is perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, information you send to us may not be secure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may deny your request as permitted by law.

  • Right of access. You may have the right to request access to the personal information we hold about you.

  • Right to deletion. You may have the right to request that we delete your personal information.

  • Right to correction. You may have the right to request correction of inaccurate personal information.

  • Right to data portability. You may have the right to receive a copy of your personal information and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or opt out of processing for “targeted advertising” under applicable privacy laws. You can exercise these rights here. If you visit our site with the Global Privacy Control (GPC) signal enabled, depending on your location, we will treat that visit as an opt-out request for the browser and device used. If we can link the device signal to a Shopify account, we will apply the opt-out to that account as well. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Except for the GPC signal, we do not recognize other “Do Not Track” signals.

  • Managing communication preferences. You may opt out of promotional emails at any time by using the unsubscribe option in our emails. Even if you opt out, we may still send you non-promotional emails, such as account- or order-related messages.

You may exercise these rights where indicated in the Services or by contacting us using the details below. For more information about how Shopify uses your personal information and your rights (including rights related to data processed by Shopify), visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law. Where permitted, you may designate an authorized agent to submit requests on your behalf. Before accepting an agent’s request, we may require proof that you authorized the agent and may require you to verify your identity directly with us. We will respond within a reasonable timeframe as required by law.

Complaints

If you have a complaint about how we handle your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

International transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent UK mechanisms, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide notice of changes as required by law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you want to exercise your rights, please contact us by email at johanchico512@gmail.com, or by mail at:

NAMÚ BEAUTY
Quito, QUITO, 170146, EC